MRKT 355
Marketing Metrics
University of Nebraska-Lincoln · UGRD · Fall 2026
1 section
Catalog description
Quantifying the success of marketing strategies and programs in terms of measurements. The advantages and disadvantages of competing metrics are discussed. Systematizing marketing metrics as an organizational process is discussed.
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Availability not recently verifiedClass #nebraska_lincoln-MRKT355Fall 2026UGRD3 credits
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