Entrepreneurial Decision Making and Venture Development

Catalog description

Experiential exploration of the critical decisions required to move from an idea to a viable new venture. Focus on identifying meaningful problems to solve, validating customer demand, and assessing the market landscape for both for-profit and nonprofit ventures. Emphasis on real-world choices founders face - when to move forward, pivot, or walk away. Teams experience the dynamics of co-founding a venture, with individual projects approved at the instructor's discretion. Includes creation of a complete venture plan with financial projections and a pro forma income statement, culminating in a final presentation. Exposure to AI tools enhances critical thinking and supports evidence-based decision making.