ADPR 323

Copy and Concept

University of Nebraska-Lincoln · UGRD · Fall 2026

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The core of any great advertisement is its concept. This course is for copywriters to find that big idea then execute it by developing copy that effectively promotes the brand. Copywriters will have to write long copy, short copy, scripts for television and radio, and copy for interactive media.

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Class #nebraska_lincoln-ADPR323Fall 2026UGRD3 credits
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