HRM 240Marketing for Hospitality

Nash Community College · 3 credits · UGRD

Catalog

This course covers planning, organizing, directing, and analyzing the results of marketing programs for the hospitality industry. Emphasis is placed on target marketing, marketing mix, analysis, product and image development, use of current media, sales planning, advertising, public relations, and collateral materials. Upon completion, students should be able to apply the marketing process as it relates to the hospitality industry.

Recent sections

Fall 2026 · 1 section

Aug 17 – Dec 14

Section	Days & time	Location	Instructor
OL01Class #0071510-HRM-240-OL01	Sunday, Monday, Tuesday, Wednesday, Thursday, Friday, Saturday Times TBD Online ONLINE (Classroom Hours)	Online ONLINE	Quintard, G
OL01 notes: ONLINE COURSE A webcam, microphone, computer, and reliable high-speed internet access are required. Students should log into the course on the start date and complete the Enrollment Verification Activity to be counted as "present" and to avoid being dropped for non-attendance. Some Nash Community College online courses require proctored exams where students share their screen, webcam, and audio in order to maintain academic integrity and authenticate testing protocols. To respect individual privacy, students can choose their location to complete the exams. It is recommended that students be in a distraction-free environment and be comfortable with recording their surroundings. Students also have the option of completing the proctored exams in the Library on the Nash Community College campus during the college's operating hours.