E-Business

Catalog description

This course provides an overview of the aspects and opportunities of doing business on the Internet, by examining how e-business strategies differ from those of a land-only based business. Topics include the history of business on the Internet, viability of a business using the Internet, what makes an effective e-business web site, opportunities for e-business in international markets, cultural and technical considerations of international e-business, mobile e-business, technology, marketing, payments, safety, security, customer service, regulation, ethics, intellectual property, and other current issues facing businesses using the Internet. As part of this class students will create a functional e-commerce store front.