eMarketing

Catalog description

The course provides students with a framework of knowledge required to design and implement an effective digital (electronic) marketing strategy either independent of or in conjunction with traditional marketing tools. Students will understand key marketing principles related to website creation, email, social media, video, domain selection, internationalization, online copywriting, analytics and other new media concepts. Students will combine these concepts with an evaluation of legal and ethical concerns about e-Marketing to formulate and assess electronic marketing plans. The course will include the creation of an eMarketing portfolio as part of a comprehensive semester long project.