Advertising and Promotion

Catalog description

This course is a detailed examination of the purpose, preparation, placement and analysis of the various types of advertisements within each of the media, such as television, web, radio and print. The relative merits of the most popular media are examined. The course involves practice in the planning and analysis of complete advertising campaigns and their coordination with other marketing strategies. Relevant social media and social networking are researched and analyzed as a part of the overall promotional and advertising strategy.