Introduction to International Business

Catalog description

This course introduces students to a rapidly changing world environment where the success of a business depends on its ability to respond appropriately to these changes. The course design examines how businesses effectively compete in the world market by learning what individual firms have done to succeed through a comparison of their business strategies, structures and operations. Special emphasis is made on how sociocultural forces both help and hinder a company's ability to conduct its business activities. This course is not equivalent to BA203 offered from fall 1986 through spring 1999.