Marketing.

Catalog description

This course introduces the basic factors involved in implementing the "marketing concept" with emphasis on the four elements of the marketing mix: product planning, promotion, pricing, and distribution. Also covered are the societal, legal, economic, and competitive environments within which the modern marketing organization functions. Prerequisites: ENG 098 , FYE 101 , MAT 092 or MAT 096 , RDG 098 , or placement.