Typography In Visual Communication (Indesign).

Catalog description

Typography is what sets graphic designers apart from other artists. They understand that letterform can communicate the mood and meaning in the written word. It is for this reason that this course will focus on a solid understanding of typography in visual communications with the use of Adobe InDesign. Students will explore the anatomy of the letterform through various exercises while learning how to classify typefaces and how to use them effectively and creatively. They will explore the characteristics of typefaces to develop a basic proficiency in identifying the distinctive features of each. Students will acquire a solid foundation in the basics of typography and will as a result make better decisions about typographic usage. Details of text layout and information hierarchy will be emphasized. Integration of other CSS programs, to create professional appealing designs for both print and web projects, is covered. Students will learn how to use typography on the page as an integrated graphic element to produce typographic solutions effectively and creatively. Saving InDesign documents for web access will be covered as well. Online as well as print assignments using type predominantly will be required. Students will design two creative projects using Adobe InDesign. Formerly offered as CGD 235. Spring. Prerequisites: ENG 098 , FYE 101 , RDG 098 , (or placement).