Principles of Retailing

Catalog description

This course examines the fundamentals that support the success of a retail business based on the five components of merchandising: product,price, place, promotion, and people. The student will learn the concepts behind effective strategic retail planning as practiced by different types of retail institutions: location selection, buying, selling, advertising, store management, pricing, customer services, and financing. Includes management of human resources and information systems. (3 contact hours)