- Persuasion: Theory and Application (3 Units)

Catalog description

This course explores the principles of persuasion and its impact on communication, decision-making, and public influence. Students will examine key persuasion strategies, the role of emotion and credibility, and how persuasion is used in media, advertising, and digital platforms. The course also covers persuasion in negotiation and conflict resolution, as well as ethical considerations in persuasive messaging. Through analysis and application, students will develop the skills to assess and use persuasion effectively in personal, professional, and societal contexts.