BMKT 337
Consumer Behavior.
Montana State University-Northern · UGRD · Fall 2026
1 section
Catalog description
Basic perspectives of consumer behavior; interdisciplinary approach using the fields of economics, psychology, sociology, and anthropology as they relate to marketing; emphasizes the fundamental process of motivation, perception and learning, as well as analysis of individual and group behaviors and influences in marketing. Prerequisite: BMKT 325 .
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001
Availability not recently verifiedClass #montana_northern-0308Fall 2026UGRD3 credits
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