Digital Media Execution

Catalog description

Offered spring. Prereq., BMKT 325 . This course will provide students with a solid understanding of the digital marketing landscape and can help them differentiate themselves as digital marketers. Course will cover online marketing channels such as display ads, search engine marketing, Over-the-top (OTT), Native, media services, email marketing, video advertising, paid social media advertising, and mobile ads. Level: Undergraduate-Graduate