BMKT 342

Marketing Research

The University of Montana · UGRD · Fall 2026

1 section

Catalog description

Offered autumn. Prereq., BMKT 325 . This course covers data acquisition and analysis for improved decision making in marketing. Topics include problem definition, secondary data, primary data via observation, interrogation and experimentation, data analysis, and written and oral reports. May include a field project.

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Class #montana_2-BMKT342Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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