BMKT 337

Consumer Behavior

The University of Montana · UGRD · Fall 2026

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Offered spring. Prereq., BMKT 325 . Previous completion of PSYX 100S and PSYX 230 is recommended. This course covers the behavioral analysis of consumer decision making and of the factors influencing consumer decisions, i.e., those decisions directly involved with the obtaining of economic goods and services.

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Class #montana_2-BMKT337Fall 2026UGRD3 credits
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