Entrepreneurship & Innovation in the Service Industries

Catalog description

Changing guest preferences and increased use of communication and information technologies are inconsistent with many of the legacy processes in the hospitality industry. Integrating new technologies in the hospitality industry is challenging. This course provides a framework to identify optimal solutions that leverage innovative technologies, business models, and data to enhance and personalize hospitality guests' experiences. Specifically, the course will guide students through the innovation process to seek solutions that rely on data and provide frictionless, personalized experiences. The use of process management tools, exploration of hospitality challenges, discussions, and engagement with industry executives will enrich the learning experience and practical application of these concepts. Major emphasis is on the principles and practices of strategy in the rapid-pace environment of innovation, as focused on technology, sustainability, and entrepreneurship in the hospitality industry