Applied Marketing Strategy

Catalog description

The case sponsor provides a detailed marketing problem for which it seeks to gain the perspective of AMA’s best students, who will compete by developing a marketing strategy in a nationally recognized competition. Students will spend the fall semester working on the marketing plan for the annual case sponsor. BMKT 337 , BMKT 342, and BMKT 343 are not formal prerequisites, but it is beneficial if students have taken those courses. Online registration reserved for business majors & other majors for whom this course is a degree requirement. Other interested students email [email protected] to request registration