Integrated Online Marketing

Catalog description

Students will be exposed to such topics as email marketing, user experience design, social and paid media, search engine optimization (SEO), basic website design and maintenance, mobile marketing and online analytics. Technology platforms may include WordPress, UserTesting.com, Google Analytics + Data Studio, AdWords, Facebook Audience Insights, and a variety of specialized tools employed in industry. Online registration reserved for business majors & other majors for whom this course is a degree requirement. Other interested students email [email protected] to request registration