Integrated Digital Marketing and Public Relations

Catalog description

Through case study analysis, practical assignments, and examination of key public relations and marketing research studies, this seminar type class provides students with an intensive study of the strategic application of integrated digital and social communication tactics as they relate to the fields and practice of public relations and marketing. Through the strategic development of digital integrated communication plans, students will gain an increased understanding of how to engage clients and build online communities, identify influences, establish thought leadership and apply digital marketing techniques.