Global Communication and Public Relations

Catalog description

A critical analysis of globalization and global communication theory, research, and other selected theoretical concepts as they apply to international communication, media and public relations. Global communication will be portrayed from various theoretical perspectives, and this class will examine major trends and stakeholders. Global communication will be examined from historical, cultural, economic, public policy, journalism and media, new technology, communication industry, and public relations perspectives. Particular emphasis will be on the growing field of scholarly literature in the area of global public relations.