Social Media

Catalog description

This course teaches students how to use each of the major social media platforms to market and promote personal brands, organizations, and public figures. Students will learn how to develop a professional digital presence, create a comprehensive content calendar, design a blog, podcast, or YouTube channel, and create accompanying digital content on social media, including photos, short-form and long-form videos, storytelling pieces, written content, and promoted posts. An emphasis is placed on digital strategy, branding, content planning and development, audience cultivation and engagement, brand partnerships, influencer marketing, data analytics, SEO, AI tools, and leveraging social media trends.