BK 421
Marketing of Services
Monmouth University · UGRD · Fall 2026
1 section
Catalog description
Examines the applications of the conceptual framework of marketing within the service business context. Focuses on the characteristics of the service environment, as well as important considerations in the services marketing-mix strategies.
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001
Availability not recently verifiedClass #monmouth_2-BK421Fall 2026UGRD3 credits
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