BK 404

Consumer Behavior

Monmouth University · UGRD · Fall 2026

1 section

Catalog description

A marketing strategy approach evaluating consumer attitudes and buying patterns; motivational and cognitive aspects of buying behavior; target market identification; and social class relationships.

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Class #monmouth_2-BK404Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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