BK 401

Marketing Research

Monmouth University · UGRD · Fall 2026

1 section

Catalog description

Methods, tools, and reasons for marketing research in support of distribution planning and policy formulation by top management; basic planning, questionnaire design, preliminary testing, field interviewing, sampling, data processing and analysis.

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Class #monmouth_2-BK401Fall 2026UGRD3 credits

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Instructor: Staff

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