BK 301
Marketing Research
Monmouth University · UGRD · Fall 2026
1 section
Catalog description
Methods, tools, and reasons for marketing research in support of distribution planning and policy formulation by top management; basic planning, questionnaire design, preliminary testing, field interviewing, sampling, data processing and analysis. A grade of "C" or better in BK-301 is required in order to take BK-453 International Marketing and BK-459 Managerial Marketing.
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Availability not recently verifiedClass #monmouth_2-BK301Fall 2026UGRD3 credits
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