Public Relations Writing

Catalog description

(also ENG 2551 ) This course introduces students to the various communication tools used by Public Relations (PR) professionals. Students will learn how to develop a content strategy and write press releases, PSAs (Public Service Announcements), fact sheets, mission statements, corporate bios, feature releases, photo captions, crisis communication statements and more. Writing and editing effective copy are learned as PR tactics to achieve goals aimed at addressing the needs of internal and external audiences across a variety of platforms.