Public Relations

Catalog description

(also MKT 2550 ) Public Relations (PR) is a dynamic profession and one of the leading employment needs in today's market. Students will learn how to manage and develop appropriate communication skills across traditional and digital platforms that deliver results. Evaluation of current news through a PR lens and the development of writing and listening skills are important to this field that presents opportunities in corporate, entrepreneurial, government, academia, nonprofit industries and more. Learn how to create and evaluate effective PR campaigns that drive results.