Introduction to Corporate Communications

Catalog description

Corporate Communications is a management function responsible for maintaining, developing and protecting corporate identity and brand image via internal and external communications to key constituents. This course focuses on the development of key message delivery in written and oral communications within a company/organization. Students will learn how to address difficult topics and how to disseminate positive news. Focuses will also be on interpersonal, listening and leadership skills. At least 50% of the course will be oral presentations and will meet the Speech Communication General Education requirement for students in the Business programs only.