MKT 311
Consumer Behavior
Missouri Western State University · UGRD · Fall 2026
1 section1 open now
Catalog description
Offered: F, Sp. Considers the consumer's decision process as well as the effects of both internal and external factors upon consumer purchasing behavior. The course emphasizes the application of consumer behavior theory to the development of viable marketing strategies. Completion of General Psychology is recommended prior to taking Consumer Behavior. Prerequisite: MKT 301 and PSY 101.
Sections
Current meeting, instructor, credit, and enrollment details
01
17 openSeats: 15/32 seats Last recorded: Aug 7, 2026, 2:49 PMClass #10683Fall 2026UGRD3 credits
17 available15 enrolled32 capacity0/0 waitlist
- Days & times
- 1100-1150
- Meeting dates
- Aug 31 – Dec 18
- Location
- Popplewell Hall 301
- Instructor
- Moran, Ben
Details checked 4 hours agoSeats checked 4 hours ago
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