Marketing Analytics with AI

Catalog description

Prerequisites: MKTG 2700 , SCMA 2300 , and a 2.0 Overall GPA. In this course, students learn how to design and conduct marketing research projects using Generative AI (GenAI) to support data analysis, visualization, and interpretation. Students learn various marketing analysis techniques alongside GenAI tools for data collection, statistical modeling, and insight generation. Through hands-on exercises with large language models, students gain practical experience in leveraging AI for survey design, data interpretation, and report writing while developing the critical thinking needed to evaluate and refine AI-assisted outputs.