MKTG 3738

Advertising Technique

University of Missouri-St Louis · UGRD · Fall 2026

1 section

Catalog description

Same as COMM 3338 . Prerequisites: COMM 1100 or MKTG 2700 or consent of instructor. This course focuses on techniques for creating advertising messages and campaigns to reach target audiences. More specifically, this course examines the process of persuasion, the importance of advertising in modern economics, the rationale for company advertisement, the evaluation of advertising effectiveness, and the assessment of advertising myths and truths. Practical application of messages and campaigns will be stressed.

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Class #missouri_st_louis-MKTG3738Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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