Seminars in Digital and Social Media Marketing

Catalog description

Prerequisites: MKTG 3721 or MKTG 3722 or consent of instructor if prior digital/social media experience. In this course, the students will be attending three one, or three day intensive workshops covering various digita and social media marketing topics in depth. Topics may include CRM and email marketing strategy, advanced Facebook advertising, Google Analytics, strategic search engine marketing, paid search, LinkedIn strategy, data analytics and visualization, video production/editing, and podcasting strategy. All seminars are on various Fridays and Saturdays. Contact the instructor for the exact schedule for these workshops.