Customer Relationship Management (CRM)

Catalog description

Same as ENT 3133 . Prerequisites: MKTG 3721 and MKTG 3722 or consent of instructor. The marketing and sales technology framework covered in this course includes project management, automation and email, Customer Experience Platforms (CMS), Customer Relationship Management (CRM) systems, E-Commerce, data analytics and internet sources. We'll cover best-in-class technologies for use in small businesses through enterprises. Students will learn how to immediately apply the marketing technology roadmap and choose the right digital marketing tools to execute successful campaigns. Credit cannot be granted for both MKTG 3733 and MKTG 5733 .