Advertising and Promotion

Catalog description

Prerequisites: MKTG 2700 , minimum campus GPA of 2.0. A study of the design, organization and implementation of the marketing 'communications mix.' Various methods such as advertising, personal selling, and publicity are analyzed as alternatives for use alone, or in combination to stimulate demand, reseller support, and buyer preference. Particular topics considered include media selection, sales promotionals, packaging, selling strategy and their relationships in the promotion process.