MKTG 3702
Introduction to Brand Management
University of Missouri-St Louis · UGRD · Fall 2026
1 section
Catalog description
Prerequisite(s): MKTG 2700 and a minimum cumulative GPA of 2.0. The course covers the building blocks and principles of branding and strategy, the importance of brand equity, and how to build and manage brand equity. This course provides an opportunity to internalize the concepts, principles and tools important in successful branding.
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Current meeting, instructor, credit, and enrollment details
001
Availability not recently verifiedClass #missouri_st_louis-MKTG3702Fall 2026UGRD3 credits
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