Strategic Innovation

Catalog description

This course provides an introduction to how organizations create, develop, and manage innovation to support strategic goals. Students will explore foundational concepts related to identifying opportunities for innovation, understanding organizational strengths and weaknesses, and analyzing changing environmental conditions. Using case studies, hands-on exercises, and applied projects, students will learn how organizations generate ideas, evaluate potential initiatives, and implement innovations that contribute to improved performance. Emphasis is placed on building practical skills for navigating dynamic business environments, thinking creatively about organizational challenges, and understanding how innovation supports competitive advantage. Credit cannot be granted for both MGMT 3660 and MGMT 5660 .