Public Relations Writing

Catalog description

Same as COMM 2180 . Prerequisites: COMM 1150 or ENGL 1100 or COMM 2380 . This course is an introduction to the process of planning, producing, and evaluating messages in public relations. It examines various forms of contemporary public relations writing, with special emphasis on preparation of messages for different media and audiences, setting long-range and short-term goals and objectives, and identifying appropriate message channels.