COMM 3338

Advertising Technique

University of Missouri-St Louis · UGRD · Fall 2026

1 section

Catalog description

Same as MKTG 3738 . Prerequisites: COMM 1100 or MKTG 2700 or consent of instructor. This course focuses on techniques for creating advertising messages and campaigns to reach target audiences. More specifically, this course examines the process of persuasion, the importance of advertising in modern economics, the rationale for company advertisement, the evaluation of advertising effectiveness, and the assessment of advertising myths and truths. Practical application of messages and campaigns will be stressed.

Sections

Current meeting, instructor, credit, and enrollment details

Updated 9 hours ago

001

Availability not recently verified

Class #missouri_st_louis-COMM3338Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
Meeting dates: —
Location: —
Instructor: Staff

Class numbers and section codes come from the registrar.

Spot missing or incorrect course data?