Contemporary Issues in Advertising/Promotion

Catalog description

This course will develop problem-solving and strategic planning skills as they relate to contemporary issues in advertising. Specific topics covered will vary depending on the current issues occurring during the course. Case studies and contemporary readings will replace the traditional marketing textbook. In-class discussion, participation, and application will complement traditional lectures. May be taught concurrently with MKT 615. Cannot receive credit for both MKT 515 and MKT 615. Prerequisite: MKT 350 and MKT 354 ; and undergraduate business majors must be admitted to degree program.