Digital and Social Media Marketing

Catalog description

An exploration and evaluation of marketing activities as they pertain to social media and an organization’s online presence. Topics include the various tools available to marketers for establishing a social media presence, evaluating the effectiveness of social media strategies, and the use of online tools like display ads as part of an integrated marketing campaign. May be taught concurrently with MKT 610. Cannot receive credit for both MKT 510 and MKT 610. Prerequisite: MKT 354 or MKT 355 ; and undergraduate business majors must be admitted to degree program.