Topics in Marketing

Catalog description

-3 A variable content course, with topics that can change from semester to semester depending upon student and faculty interests. Topics generally require previous study in marketing. Examples: marketing of professional services, marketing of not-for-profit organizations, international marketing research, industrial marketing, physical distribution, sales forecasting, and legal issues of marketing. May be repeated to a maximum of three hours. Prerequisite: MKT 350 and permission of the department head; and undergraduate business majors must be admitted to degree program.