Principles of Advertising

Catalog description

Advertising roles, principles and procedures; development of creative strategies, media selection-including traditional media as well as nontraditional media, social networking, guerrilla, online, promotion, mobile, and event-basic design, layout and copy development; measures of advertising effectiveness. Includes the development of an integrated campaign. Prerequisite: MKT 350 ; and undergraduate business majors must be admitted to degree program.