Sponsorships and Revenue Management

Catalog description

Study of sponsorships and revenue management in sport and entertainment organizations. Examines how brands and properties create mutually beneficial revenue relationships through sponsorship, activation, cross-promotion, sponsorship tiers, sales, and evaluation techniques. Also explores broader revenue models, pricing strategies, consumer data, and contemporary revenue-generation approaches. Prerequisite: MGT 310 or MGT 410 ; and undergraduate business majors must be admitted to degree program.