Hospitality and Tourism Analytics

Catalog description

This course offers systematic steps to complete a comprehensive, industry quality research project with data from Smith Travel Research where students identify the problem or objective and present findings at the end. The course will introduce the four most popular types of hospitality and tourism research projects: Market Study, Event Impact Analysis, Economic Analysis, and Feasibility Study. Students will gain hands-on experiences with data analysis, data visualization and presentation of the results completing a market study research project. Case Scenarios with destinations are used to demonstrate the steps to create each of the different research projects. Students will learn the key concepts and competencies for the Certification in Advanced Hospitality and Tourism Analytics (CAHTA) and complete the requirements for the CAHTA certification. May be taught concurrently with HSP 640. Cannot receive credit for both HSP 540 and HSP 640. Prerequisite: HSP 340 or concurrent enrollment or HSP 370 ; and Hospitality Leadership major or enrolled in Hospitality Leadership certificate program.