New Venture Management

Catalog description

This course provides insight into the creation and development of an entrepreneurial venture. Students will gain an understanding of where operating ‘levers’ for the business are located, the going-to-market plan, and the impact of business dynamics/the marketplace on the entity’s economics and organization. The course will explore evolving responses to change while maintaining operating control. The analysis and exercises will form the basis for a cogent business plan. Emphasis is placed on student preparation and presentation of a complete business plan. May be taught concurrently with ENT 643. Cannot receive credit for both ENT 543 and ENT 643. Prerequisite: ENT 302 ; and undergraduate business majors must be admitted to degree program.