Creativity, Innovation, and Ideation

Catalog description

This course teaches students the psychology of how to be more creative and then how to turn that creativity into innovative business or non-profit ideas. Using a lean start-up approach, students create several iterations of a business model canvas to validate their ideas in the marketplace. Through this iterative process, they learn to fast prototype, when to “pivot”, and how to adapt to market feedback to refine their ideas. By the end of the course, students have mastered this business model-validation process. Ideally, students have a proven business model that is beginning to produce revenue. Prerequisite: undergraduate business majors must be admitted to degree program.