Marketing and Promotion in Sport and Recreation Management

Catalog description

Spring 3 Credit Hours Applies marketing, promotion, and sales tools and techniques to the specific domain of sporting events, sporting activities, and sports related products. Topics include: marketing through sport sponsorships, endorsements, naming rights, licensing, marketing and management, marketing of sports segmentation, distribution product decisions, pricing, promotion and emerging issues in sports marketing. Prerequisites: ENG 0102 and SRM 0101