Marketing Strategy

Catalog description

Fall, Spring & Summer (Demand) 3 Credit Hours Covers strategic aspects of marketing with a focus on identifying marketing opportunities to create new products and services, application of marketing tools and processes, and recommendation of marketing strategies. This course emphasizes decision-making and integration of the marketing function through experiential learning. Prerequisites: MRKT 401, MRKT 432, and MRKT 470. Prerequisites: Senior standing, MRKT 0432 , MRKT 0470 , MGMT 0350 , and MGMT 0350