Marketing Research

Catalog description

Fall & Spring 3 Credit Hours examines the role of research in marketing practice and how results are used in decision-making. The research process is emphasized including problem definition, research design, questionnaire construction, data collection, data analysis, and presenting results. Concepts are applied through a field research project or marketing research cases. Prerequisite: MRKT 300; Corequisite: GB 321. Prerequisites: GB 0321 and six hours of marketing